ORM

mardi 2 février 2016

ORM

What is Online Reputation Management?



Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing ▪ negative mentions entirely, or pushing them lower on • search engine results pages to decrease their visibility.

Why is Online Reputation Management So Important?

- Your Prospects Are Online
- Your Competitors Are Online
- Your Customers Are Online
- That Includes Your UNHAPPY Customers

Positive Effects of a good Online reputation

- Retain Existing Customers
- Easier to Get New Customers
- Maintain a Positive Brand Image

Negative Effects of a Bad Online reputation

- Could Lose Existing Customers
- Difficulty Getting New Customers
- Business Can Suffer Financial Loss

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